Auto Insurance Marketing
There is always a constant struggle for agents to come up with ways to bring in new clients. There’s also a heavy pressure on them because they have to compete with so many other agents. As an agent, it is important to leave no stone unturned and to exhaust all options when it comes to potential leads. Luckily, with new forms of technology, there are ways to connect with customers like never before.
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Hold Webinars
Webinars are often used to educate people about specific products or services that businesses can provide. This can be a huge advantage for an insurance agent. They can break things down into simpler terms to many people at one time. Auto insurance can be tricky and filled with some surprises. Agents have the chance to explain things and take questions. This also allows the potential customers to put a face on the agent and build a comfortable relationship with the agent.
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Be Social
If you’re an auto insurance agent, chances are you’re very personable. You aren’t afraid to strike up conversation and enjoy the company of others. Being social in today’s world means the agent needs to have presence on social media. It is important that the agent is on Facebook, Twitter, Instagram, LinkedIn and even Snapchat if they’re feeling adventurous. It’s not enough to have a name and a picture out there. The agents needs to be well-versed in each of these realms. They need to be able to tweet or post about opportunities, or answer questions for potential customers. Making a connection is the most important thing that an agent can do. Tapping into social media allows for the agent to make thousands of connections in seconds.
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Go Mobile
Being present on social media is vital. It’s even more important to always be accessible to potential clients. Social media isn’t meant to tie agents down to a computer all day long. Auto insurance can be a very hectic environment for both the agent and the clients. Agents need to think of their phone as their friend. They need to be posting pictures, updating profiles and websites continuously. Going mobile isn’t strictly to use mobile apps to communicate. One of the most important and undervalued things is to make sure the agent’s website is mobile and user friendly. Clients need to be able to find the information they’re looking for or even hold a quick chat with the agent themselves. The last thing you want to do is have clients struggle to get a hold of the information they need on your website when they need, especially when they’re trying to file a claim.
If you’re looking for quality insurance leads then feel free to sign up and watch the leads fly in!